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JALMAR UNVEILS VISUAL FOR DEBUT SINGLE 'MIJO RICO'

The musician has also announced his signing to Niche Productions

Image: Luara Cardoso.


Chilean musician Jalmar has dropped the visual accompaniment to his latest single, Mijo Rico. Alongside the release comes the announcement of Jalmar's signing with esteemed booking agency Niche Productions.


Taking us back in time to the wild west, we follow the musician as he makes his through the streets of a town from a bygone era. Directed by Tino Nyoni (Garden Of Beats) and edited by Jaen Collective, the visual has everything: robberies, a secret love story and an old fashioned showdown.



Speaking of the visual, the musician shares: "It's about looking back on memories that are good and bad which have influenced the character I have become. This video is a means for fans to understand the journey I have gone through to get to where I am today... I wanted it to look really casual and comedic because after all is said and done, I still look back on my life with a smile."


Mijo Rico draws from the musicians Chilean heritage, fusing together Latin-American instrumentation with sonic threads of rap, hip-hop and trap. Bringing simmering heat and irresistible rhythms, the uplifting track is a shoutout to call your own shots.



Mijo Rico is out now! Watch the visual below.