The four-piece have also announced their signing to BMG Australia
Image: Charlie Hardy.
Kiama-based indie-rock quartet Pacific Avenue have treated us all with their new single, Give It Up For Yourself. Produced by Chris Collins (Skegss, Tyne-James Organ, Middle Kids), the track is the bands first release since their signing to BMG Australia.
Serving as a reminder to appreciate the little things in life and your own accomplishments, no matter how big or small, Give It Up For Yourself is sure to have you grooving with a smile on your face all weekend long. Frontman Harry O’Brien's impassioned vocal performance simmers above crunchy guitar lines and driving percussion. Weaving together notes of Brit-pop within their signature indie-rock sound, the optimistic track is the latest in a string of thrilling releases from the quartet.
“Give It Up For Yourself is a song that acknowledges and celebrates your life, everything that you are, and everything that you have overcome. When I was writing the lyrics, I wanted to keep in mind the importance of taking a step back and appreciating how far you have come, no matter how far along you are in achieving your dreams. This song is about giving yourself some credit because if the younger version of yourself could see you today, I’m sure you would be proud.” the band share of the track.
Alongside the release, the four-piece have shared the songs official visual, filmed by Tasman Wilson (Ruby Fields, Adam Newling). Starring The Inspired Unemployed's Matt Ford, we follow the media personality and a number of performers as they dance up a storm.
Watch our interview with Pacific Avenue at THIS THAT above!
Pacific Avenue are set to hit the road this June, following on from their recent sold-out run of shows. Kicking off in Perth on June 17, the four-piece will take their live show to Adelaide, Brisbane and Melbourne, before wrapping the tour up on July 2 at Sydney's Oxford Art Factory.
The four-piece are no strangers to the live arena, having played countless shows across regional Australia, taken to the stage at Australian festivals including THIS THAT, Lost Paradise and Yours And Owls, and toured with the likes of Ruby Fields, Ocean Alley, The Wombats (UK), Skeggs, Lime Cordiale, Thelma Plum, Tash Sultana, British India, Missy Higgins, The Vanns, and San Cisco. Earlier this year, the four-piece scored the 108th spot in the 2021 triple j Hottest 200 countdown for Easy Love.
Give It Up For Yourself is out now!
PACIFIC AVENUE GIVE IT UP FOR YOURSELF TOUR
Supported by The Rions
FRI 17 JUN | MOJO’S, PERTH WA SAT 18 JUN | JIVE BAR, ADELAIDE SA FRI 24 JUN | THE BRIGHTSIDE, BRISBANE QLD SAT 25 JUN | HOWLER, MELBOURNE VIC SAT 2 JUL | OXFORD ART FACTORY, SYDNEY NSW