Former Gang of Youths member Joji Malani has today announced his new independent label venture, BrothRecords, in partnership with leading distribution company The Orchard.
The label serves as a network of musicians and creatives coming together to create a community that strives for independence and pure music discovery. Bringing Malani’s own interpersonal approach and a DIY mentality to the label, the musician brings his own experiences in the industry to the venture,
Of the launch Joji Malani says "I am thankful to have a great partner in The Orchard and excited to work hard and throw myself at this next venture with these amazing acts."Blake Rayner, General Managerof The Orchard for Australia and New Zealand echoes Malani's sentiment, adding "Joji came to me with the idea of a very modern independent record label that represented an incredible diverse roster of artists and genres. The Orchard's teams in Sydney and New York worked closely with Joji to develop a structure that suited his vision. We are delighted to offer the leverage and reach of The Orchard’s global teams for the BrothRecords artist roster for many years to come.”
With his own solo-project set to drop under the label, Broth's roster is dedicated to nurturing and showcasing ambitious bedroom music. Broth’s 'Soup Kitchen' is an upcoming live music event, promoting the label’s roster and more, coming later this year.