Search

ALEX CAMERON IS BACK WITH ‘SARA JO'

Watch the visual below!

Image: Raf Fellner


Acclaimed musician Alex Cameron has made his grand return with his new single, Sara Jo. The first taste of new music from the artist since the release of his 2019 album Miami Memory.


Self-produced and recorded by Cameron, co-written with longtime band member Justin Nijssen, and mixed by Mount Kimbie’s Kai Campos, the conceptual track introduces us to a new character within the Cameron realm. Disillusioned with their life, the musician tackles exisiting within a family and group of people finding their place within a world riddled with denial, loneliness, anxiety and uncertainty. Laced with relatable tongue-in-cheek lyricism, Cameron sings, “Who pulled the curtains? Who broke the screen? Who told my brother that his kids are gonna die from this vaccine?



“Man, I used to be such an idiot. I still am an idiot, but I used to be one too. That’s the template of a Mitch Hedberg joke. The sentiment orbits around me constantly. Judgement in retrospect. Evolving identities that change just as much as they stay the same. I can even hate thoughts I’ve had and decisions I’ve made in the past. Cringe at the old me. Oblivious to how I’ll view this enlightened version of myself in hindsight. Cause man, I used to be such an idiot. Good thing I’ve improved since then. I put in the work. I listened. I learned. I’m malleable like that. Good for me. Those awful thoughts are no longer mine. Most likely they never were. Most likely they were learned and fumbled into a shape I could express like some genetic inheritance of a stupid idea - passed down from one idiot to the next. At my best I can convert my stupidity into wisdom. At my worst I hate it, and it’s useless, my short memory means I can’t even locate its origin." Cameron details of the release.


All I know is I hate the dumb fuck that convinced me of it. And so if I can hate the things I used to do, the ideas I used to spill confidently that should have been muttered regretfully then it makes sense that I can hate others for the things they do, and especially for the ideas they might have or have repeated. Cherished totems of dumb contemplation. The inextinguishable torch of bad ideas that will forever flicker as it’s exchanged between proud human hosts. What’s worse than an idiot? Someone who thinks they used to be an idiot - but aren’t anymore. In a clear moment I see it in myself. I’ll say things like ‘I can’t believe people think that’s true.’ Or ‘these fucken idiots.’ You can watch me do it. Watch me distance myself from ideas and actions that I find don’t align. I might have used to think a thing was true, or right, or just - but that was someone else’s idea. That was an idiot’s musing. I was the victim of dumb charm. And the perpetrator is to blame. If I could only remember who that idiot was. And so we have ‘Sara Jo’ - A search for the person responsible for all bad ideas. Cause it sure as hell isn’t me”.



The release arrives alongside an equally compelling visual, directed by the musician himself. Filmed in Croatia, we follow Cameron within a number of settings, made complete with quirky dance-moves and performances.


Sara Jo is out now! Watch the visual below.