Musicians Making A Difference (MMAD) together with Universal Music Australia have announced the release of their 2020 campaign single titled I’m On A Wave. Inspired by young survivors of childhood adversity, the single features singer/songwriter Zeek Power.
December 4 marks Musicians Making A Difference Day (MMAD Day) with I’m On A Wave dropping today to raise awareness for the initiative. MMAD and Universal Music Australia put forward ten young people from MMAD to take on once-in-a-lifetime mentorship within the industry. This includes writing, recording and releasing a single, all in the effort
to raise support for the cause and ultimately create positive change.
MMAD Day brings awareness to the work of MMAD, a charity that utilises the power of music in an effort to help young people overcome adversity. The ten MMAD participants collaborated with producer Alive Ivy, who said this about the collaboration, "I was so stoked when MMAD reached out and asked if I wanted to get involved this year because it's such an awesome program! This song was actually one of the first projects I collaborated on over Zoom during COVID! This way of collaborating was entirely new to me so I was pleasantly surprised by how smooth the process was! All of the participants were super cool and the final song came out great!"
MMAD have also worked with graphic artist Joe ‘Neathway’ Brown who reflects, “I was stoked to be invited back to create another music video for this year’s MMAD song. Before I started on the video, we met for a brainstorming session with the kids and mentors. I came with a basic direction to get the ball rolling, then the kids just went wild with concepts and ideas. Their confidence and imagination was inspiring and by the end of the session, my initially straight forward approach was turned on its head and we had pages of hilarious ideas and a really fun storyline to go with the song. Obviously we couldn’t fit everything, but we knew the creation of some loveable characters (to follow on a small metaphorical journey) was essential. I then created a storyboard with pages of the kids' ideas by my side. A month and one more group session later we had a completed music video that was the brainchild of about 20 people.”
You can also make a difference, watch the video below, share a song that has positively impacted your life this year, or take a selfie using the hashtag #MusicSavedMe, don’t forget to tag @mmadaustralia. By doing so you go in the draw for a chance to win 1 of 10 limited edition MMAD Day merch prize packs.
I’m On A Wave is out now! Watch the music video below.