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  • Vasili Papathanasopoulos


Image: Amber Asaly

Madison Beer is hitting the virtual stage, with the singer having announced her Madison Beer Immersive Reality Concert Experience, taking place on TikTok today! The performance is set to be a groundbreaking, effects-filled virtual concert, full of surprises.

The virtual concert features dazzling, effects-filled performances of songs from Madison’s new album Life Support, performed by an ultra-realistic digital avatar of Madison that has to be seen to be believed. Brought to you by Sony Music Entertainment, TikTok, and Verizon in partnership with Sony Immersive Music Studios, the Madison Beer Immersive Reality Concert Experience takes place in a full digital recreation of the Sony Hall concert venue in New York City. The experience is powered by cutting-edge innovations in real-time 3D creation technology and virtual production that highlight the incredible new opportunities for artists to push the boundaries of their imagination and creativity.

“Experimenting with virtual production technologies for this performance was like nothing I’ve ever done before,” says Madison Beer. “Exploring new ways of bringing my music to fans was a really fulfilling experience, especially in a time where we can’t physically be together to experience live music."

“Music fans have never seen a virtual concert like this,” says Sylvia Rhone, Chairwoman and CEO, Epic Records. “Madison Beer is transforming the viewing experience with this unique and visually groundbreaking showcase of her innovative vision, and we are thrilled to be helping her share it with the world.”

Tune in today at 9am AEDT live on @madisonbeer's TikTok.


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