KATE GILL’S 5 TIPS TO NAVIGATING TIKTOK

friends is out now!

Image: Gabi Rankine.

TikTok sensation Kate Gill has dropped her new single, friends. To celebrate the release, the singer has shared with MILKY her top five tips for navigating TikTok as a musician

"At its core, friends is about sticking up for yourself and knowing when to leave a toxic situation. In my personal life, I have found this particularly hard with friendships, and (as much as I try not to) I really care what other people think about me. I have this fear of coming across as a bad person for leaving a relationship, even if it's what’s right for me," said Kate about the writing process." Gill shares.

"After being with this person, I always left feeling more and more frustrated and exhausted each time, and eventually I just snapped and decided to do what was best for me. It’s bittersweet because even though I was so angry with this person, deep down I still love and care about them, which is why the song's climax comes to a soft resolve, which to me is like a huge sigh." 

ONE

Post about things you’re currently working on, even if they aren’t finished/perfect. In my experience, people love to feel like they are a part of a journey, so posting clips of tracks you’re working on and asking for the audience's input is a great way to get them involved. Doing this is actually what led to my first viral video, where I shared the first verse of my song ken&barbie.

TWO

Try to post consistently. I know it can be hard and I’m definitely not always great at it, but it really makes a difference. The algorithm tends to favour content from users who are posting frequently and consistently.

THREE

Jump on trends when you can! Not every trend is going to work with the music niche, but if you can make it work it’s a great way to get some new eyes on your page.

FOUR

If a certain type of content works particularly well for you, don’t be afraid to reuse that formula and make multiple videos in that style. I’ve been doing this when promoting my last two singles (‘toothbrush’ and now ‘friends’) because a certain video style was performing well.

FIVE

Remember that followers ≠ success. I actually think when I had a smaller amount of followers my videos did better - probably because I wasn’t putting as much pressure on myself. So the lesson from that is to post what makes you happy and have fun! 

friends is out now!