Emerging rapper, SK8 is ushering in a new era, unveiling his new collaboration with Tyla Yaweh, Famous. The release is accompanied by a visual, directed by Daniel Kelly.
Fusing together signature hip-hop sounds within an alt-rock soundscape, the track serves an introduction to the musicians new musical exploration. Teaming up with Yaweh was a natural path for SK8, with the pair having having been friends for a number of years. The songs visual sees the duo cruising around town, before arriving at a photoshoot which takes a turn, ending with SK8 getting some fresh ink.
Speaking of the release, the musician shares: “Releasing Famous is such a big moment for me because I wanted to hone in on a sound that felt both current and nostalgic, while also making music that felt true to me. I think this song represents the overall essence of what’s on the way with my upcoming project and I’m excited to give fans a taste of the new music that my team and I have been grinding on in the studio for so long. Tyla and I have worked so hard on our craft, and we’re getting to the point in our careers where people treat us differently because of our fame, which was the inspiration behind Famous.”
After moving to Los Angeles, the 23-year-old began working with with the venerable Taylor Gang, SK8 broke into the mainstream with his gold-certified single, Like That with Jack & Jack. He has since toured with revered rap icons including Lil Wayne, 2 Chainz and Rae Sremmurd. Shortly after founding his own imprint, Alignment, and formally signing a joint venture with Atlantic Records via James McMillan’s ART@WAR, SK8 released his debut EP, sk8sounds, which was featured the standout singles Omme featuring Wiz Khalifa, XXX and Mood, his collaboration with Osiris.
Famous is out now! Watch the music video below.