UK rock group shame are giving fans another taste of their upcoming record, sharing their new single Nigel Hitter. Premiering on BBC Radio 1 as Annie Mac’s ‘Hottest Record in the World’, the release is accompanied by a visual directed by Maxim Kelly.
“Nigel Hitter is one of the vital organs of Drunk Tank Pink. A necessary pulse. Focused on daily routine, repetition, and how extraordinary any ordinary task seemed to me after coming home from touring. A world of percussion and joy lies within.” The band share when speaking of the track.
Grinding into gear via a heavy, driving bassline, Nigel Hitter opens up to a mesh of guitars which motor the song through its stirring hooks and explosive vocal delivery. There’s a similar, gripping unpredictability running throughout the bands long-anticipated new album Drunk Tank Pink; a bold and ambitious new record which is set to mark a sonic leap forward for the band.
The tracks visual repurposes archival footage from old research centres on the development of children. Using deepfake technology, the babies start to lip-sync along with the song, while the band cameo as chin-stroking scientists.
Nigel Hitter is out now! Watch the music video below.