Image: Ruby Boland.
Kiama-based indie-rock quartet Pacific Avenue are back with another shimmering gem, their new single Easy Love. Produced and mixed by Jack Nigro (TOTTY, The Sea Gypsies, Vacations), and mastered by Leon Zervos (The Jungle Giants, Amy Shark, Holy Holy), the track comments on that euphoric feeling of love in all its facets, that comes easily in a world of hardships and trials.
Easy Love continues Pacific Avenue's signature brand of indie-rock, creating a textural listening experience through implementing laid back drums, crunchy guitars and catchy as hell bass lines. Add in frontman Harry O’Brien's passionate and entrancing vocals, and the four-piece have well and truly ignited their path to to becoming Australia's next biggest group.
Speaking of the track, O'Brien shares: “Whilst love can be an entirely complicated mess, it’s also the easiest thing we do. Running into someone, unexpectedly at that, and finding that you don’t need to try being anyone but yourself, is a very sweet thing and is something that’s worth holding on to. Regardless of who you are, love is love, and that’s what we hope to convey through the song and the video clip.”
The release arrives alongside a charming visual, filmed, directed, and edited by Tasman Wilson. Shot in the bands hometown of Kiama on 16mm film, we follow the band as they embark on one helluva mission: spreading kindness. Bringing nostalgic vignettes and scenery, the track encapsulates the songs overarching message that love is all around. “A lot of thought and work would go into the shots as lighting and movement had to be spot on due to limited amount of film,” explains O’Brien. “Although it was quite a meticulous process, we managed to film the majority of the clip in one day, starting at 5am in the morning and ending at midnight. Safe to say we were exhausted by the end.”
Pacific Avenue are set to hit the road this May-July, following on from their recent sold-out run of shows. Kicking off in Adelaide on May 28, the four-piece will take their live show to Fremantle, Melbourne and Brisbane, before wrapping the tour up on July 2 at Sydney's The Lansdowne. The four-piece are no strangers to the live arena, having played countless shows across regional Australia, taken to the stage at Australian boutique festivals Lost Paradise, and Yours And Owls, and toured with the likes of Ruby Fields, Ocean Alley, The Wombats (UK), Skeggs, Lime Cordiale, Thelma Plum, Tash Sultana, British India, Missy Higgins, The Vanns, and San Cisco.
Easy Love is out now! Watch the visual below.