Scottish musician Dylan Fraser has followed up his stellar debut EP, The Storm, with his new single, Gucci Sweater.
Conceptually, the song serves as a reminder that no matter how the world perceives us, we are all fundamentally human and can still experience the same array of emotions no matter what status we hold in life. Gucci Sweater takes a more pared back approach when compared to Fraser's previous releases. The guitar-led track showcases the musicians introspective songwriting, laced within mesmerising vocals and a shining sonic arrangement.
Speaking of the track, the musician shares: “I had the lyric ‘you can still cry in that Gucci Sweater’ in my notes on my phone for so long before I actually wrote the song. I had to make sense of it in my head. It’s about materialism and how we tend to idolize luxury and wealth as if it somehow makes you happier or better than others, which is just so far from the truth. I think it’s about being able to separate real emotions from material items. Of course, we all love nice things but that’s temporary happiness. You can’t buy the real thing.”
Every so often, we get an artist who has the ability to change the game, and on his debut EP, Fraser set the groundwork and has his eyes set on the crown. Full of twists and turns the release is maximalist electro-pop at its best. The brooding dark production of the EP is the perfect soundscape to let Fraser’s vocals run free, and showcase his smooth and powerful voice. There is a genre-defying ethos to the record, incorporating dark-pop, hip-hop and even slight references of gentle-folk music infused within the tracks. The blending of these genres, production, high-energy guitars and vocals creates a very grand listening experience, and will leave you wanting more. Read our full review of The Storm here.
Gucci Sweater is out now! Watch the visual below.