Search

RÜFÜS DU SOL SHARE VISUAL FOR 'ALIVE'

The band are set to embark on a North American Fall Tour!

Image: Eliot Lee Hazel


Iconic trio RÜFÜS DU SOL have shared the visual to their first taste of new music in three years, Alive. The transcendent track lyrically captures feelings felt worldwide over the past year, navigating the anxieties and urgent emotions that arose during the COVID-19 pandemic.


The cinematic visual takes audiences on journey through a number of natural landscapes, from chilly mountain tops, to the dunes of the dessert, continuing the visual identity established on Next To Me.


Speaking of the visual, director James Frost shares: “When I first started discussing the video with the guys several months ago, the recurring idea was this concept of ‘analog vs. digital’ and this sense of freedom. When I was sent the track, I immediately understood why; the song had this energy that was sheer momentum, and visually it spoke to me on this level. As a result, I wanted to create something where we sensed we were utterly free from restraint. In light of what the World has just gone through the last 18 months, it almost felt like the need to create a visceral piece of work.



He continues, "Obviously, it would not have been possible to travel the World shooting remote landscapes, and I really wanted to find a way to explore the digital side. That's where Unreal Engine came in. I was aware of Unreal and the work done on several high-profile TV series as environmental plates. Still, I thought, what if we were actually in the environment instead of secondary to the scene. What if the environment is so photoreal that it pulls the viewer into believing they are traveling through these incredible landscapes. Then, to suddenly reveal it as a digital asset. What would that World look like?”


The band are set to embark on a North American Fall Tour, with two sold out nights at Red Rocks Amphitheater in August, and headlining festival appearances already at the Governors Ball, Austin City Limits, III Points, Bonnaroo and more.


Alive is out now! Listen to the track below.